Designed a Spring Break Style Mixer where users could curate a custom collage of products and imagery as "what to pack" inspiration. After personalizing their look, girls could shop and share their creation on social media channels such as Facebook & Instagram.
Capture The Flag Game
Art Directed and Designed a unique game experience for the PINK Nation App. Over the course of three weeks, girls were given 6 windows of opportunity to play Capture the Flag, with the objective of capturing as many flags as possible. The girl with the most flags was entered for chance to win a trip to Camp Pink, a fun-filled weekend getaway.
Class of 2015 Announcement Experience
Designed a Class of 2015 Announcement experience, where users could create a badge to celebrate their college of acceptance. Playing off the competitive nature of college sports, the school with the most announcements was awarded a prize. A weekly pop quiz was also offered up, giving smaller schools opportunity to earn points.
Bra Style Guide
Designed a bra style guide digital experience, to educate the consumer on bra fits and assortment. Users could click through the different silhouette thumbnails to view the different styles within a category. The page was refreshed seasonally.
Designed and Art Directed numerous emails for Victoria's Secret PINK.
Collection Page Headers
Designed collection page headers for Rent the Runway.
Branding / Swimwear Design
Created branding for swimwear line including the design of; hang tags, garment tags, packaging, and line sheets. Also responsible for overseeing the the pre-production stages such as sample making, patterns and sourcing.
Worked with Krystle Mobayeni of Neon & Sons to execute design direction of In Your Closet NYC's e-commerce site, including all asspects of UX & UI.
Verus Therapy Logo Design + Branding
Designed logo and established branding for Verus Therapy practice.