Photo Art Directed Charlotte Russe's 2018 Summer campaign.
Charlotte Russe Flat Lay
Photo Art Directed flat lay photography for Charlotte Russe. Images predominantly utilized for digital marketing and social.
Charlotte Russe Holiday
Photo Art Directed Charlotte Russe's 2017 Holiday campaign. Concept based around the campaign tagline, "Glow For It", empowering girls to glow on the inside, and out.
Drive The Bus Game
Art Directed and Designed a unique game for the PINK Nation App. Drive the Bus was a collegiate take on the classic game of PAC-MAN. The objective of the game was to gain points by scoring pizza, coffee, and trophies while avoiding the mascots. The top 10 players recieved a shopping gift card.
Charlotte Russe Product Page
Restrategized product page photo direction for Charlotte Russe's ecommerce site. Updates included: Recognizable models, minimal makeup, modernized styling, and more dynamic posing.
Capture The Flag Game
Art Directed and Designed a unique game experience for the PINK Nation App. Over the course of three weeks, girls were given 6 windows of opportunity to play Capture the Flag, with the objective of capturing as many flags as possible. The girl with the most flags was entered for chance to win a trip to Camp Pink, a fun-filled weekend getaway.
Designed a Spring Break Style Mixer where users could curate a custom collage of products and imagery as "what to pack" inspiration. After personalizing their look, girls could shop and share their creation on social media channels such as Facebook & Instagram.
Designed and Art Directed numerous emails for Victoria's Secret PINK.
Class of 2015 Announcement Experience
Designed a Class of 2015 Announcement experience, where users could create a badge to celebrate their college of acceptance. Playing off the competitive nature of college sports, the school with the most announcements was awarded a prize. A weekly pop quiz was also offered up, giving smaller schools opportunity to earn points.
Branding / Swimwear Design
Created branding for swimwear line including the design of; hang tags, garment tags, packaging, and line sheets. Also responsible for overseeing the the pre-production stages such as sample making, patterns and sourcing.
Bra Style Guide
Designed a bra style guide digital experience, to educate the consumer on bra fits and assortment. Users could click through the different silhouette thumbnails to view the different styles within a category. The page was refreshed seasonally.
Verus Therapy Logo Design + Branding
Designed logo and established branding for Verus Therapy practice.